Florencia The Label

Melbourne designer Nicole Helos launched her first women’s fashion brand in 2005, quickly stamping her footprint on the industry with her infamous prints. With a design philosophy of simple yet unique, Nicole prides herself on going against the grain in order to create brave, individual and eclectic pieces.


Florencia the label inspires the woman who is bold, confident, and unpretentious. Her style is effortless, spontaneous and radiates charm innately. Florencia is renowned for the use of exotic colours and distinctive prints resulting in an effortless wearable range.


Florencia the label is designed in Melbourne by Nicole and her garments are made by her dedicated partners in Bali. She encourages sustainable and ethical practices and where ever possible, her garments and accessories are produced in an ecologically and socially responsible manner.

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